Hayley Ernest, the founder of Contoured Beauty is a fully qualified, experienced and insured Micro-pigmentation specialist. Ernest’s cosmetic tattooing journey began in 2012. She is trained to Bronze, Silver and Gold Advanced Levels in Brows, Eyes and Lips, with the UK’s leading trainer and provider of Permanent Cosmetics – Nouveau Contour Beauty Group under the tuition of Karen Betts.

Hayley prides herself on providing the best treatments, pigments and skin care products available to her clients and always strives to upskill and further develop her knowledge and skill set to keep up with changes in the industry.

TRAINING & experience

Having later trained in Micro-blading and Scalp Micro-pigmentation, which is a specialised procedure to camouflage hair loss in men and women. Hayley progressed onto Master SMP Level with the UK’s leading providers of SMP Branwood Clinic under the direct tutorage of industry masters Simon Lane and Paul Clark.

Hayley studied and qualified to become an educator and trainer, passing her TQUK Level 3 Award in Education & Training (Guild), and soon after became a Purebeau® Fibroblast Trainer, offering training and treatments in plasma skin tightening.


Hayley wrote the CPD Accredited SMP Training & Education Course for her Scalp Micro-pigmentation business in the Cardiff branch of New Scalp UK and delivers training alongside her business partner Janice J. Hilton in Barnsley and Cardiff.

Hayley also wrote the manuals for The Pure Glow Facial in conjunction with Purebeau® United Kingdom, and trains/offers treatments on the CPD accredited, Pure Glow Facial (Deep Double Cleanse, Dermaplane, Facial Massage with Lymph Drainage, Digital Skin Micro-needling) alongside her partner Janice Hilton.